TrueRate is like a quick value check for truckers, exclusive to the TrueNorth platform. It shows how much they might earn in a day for a specific load. We look at fuel and operational costs, subtract them from the total load payment, and voila! TrueRate gives an estimate of daily profit, taking into account how long the haul will be. As an equation, TrueRate would look something like this:

For some folks, there might be questions about what figures and calculations are being used to determine the TrueRate; in the interest of transparency, here's a brief overview of those figures.

With TrueRate, all individual costs (except Total Rate and Fuel) are now grouped under Fixed Daily Costs in the user interface (UI). Here are the default values:

With these calculations in place, we can predict how profitable a load will be, which we then use to break down loads into three categories by their TrueRate:

Please note that while the "Profitable" category is based on a fixed value of $350 in the current version of TrueNorth, upcoming updates will allow users to change that target amount to whatever they see fit.

By factoring in fuel and operational costs, TrueRate estimates your daily profit, considering the length of your haul. Wondering about the figures? We've got you covered with transparent defaults, ensuring clarity on the calculations. Maximize your efficiency and income with TrueRate, making your trucking journey smoother and more profitable!